For the Porsche Taycan Turbo S reveal campaign, we focused on crafting a visually striking 3D visualization that highlights the vehicle’s signature design. The 3D model was meticulously developed in Blender, ensuring that the precise lines and curves of the Taycan were accurately replicated.
Texturing and rendering were done using Unreal Engine, where the sleek surfaces and iconic lighting features, such as the tail light, were emphasized to enhance the overall aesthetic. The lighting setup was designed to spotlight the unique shape of the vehicle, while the real-time rendering capabilities of Unreal allowed us to deliver a dynamic and realistic representation.
This project focused on creating an impactful reveal, with a special emphasis on the visual allure of the Taycan’s rear profile. The glowing tail light, which is a hallmark of the Porsche brand, was a key feature, and we ensured that it was the centerpiece of the visual experience. Final retouching and refinement were handled in Natron to give the campaign a polished, high-quality finish.